Colored diamonds are more valuable and expensive compared to white diamonds, making them a better choice for investments. Pink diamonds are currently 1,150 times as expensive as the finest white diamond, which is internally flawless and has the highest color rating.
Colored diamonds hide inclusions better. While a white diamond with inclusions loses value, a colored one will not. Due to its permanent color, the inclusions can remain concealed throughout the lifetime of the diamond.
Pink diamonds, which are sourced mostly from Australia have historically been also found in India, South Africa, Canada, Russia, and Brazil. This has amplified both their rarity and their price. The Pink Star, a diamond weighing 59.60 carats, was sold at a 2017 auction in Hong Kong for $71.2 million to Chow Tai Fook Enterprises.
A factor that affects the value of fancy color diamonds is fashion trends. For example, pink diamonds fetched higher prices after Hollywood actor Jennifer Lopez received a pink diamond engagement ring.
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